History

1946

Fuji Chemical Industry Co., Ltd. was established.

1987

AstaCarotene AB was established in Sweden.

1994

AstaCaroten AB succeeded in culturing Haematococcus pluvialis algae in the industrial indoor tanks for the first time in the world. AstaCarotene AB produced and sold natural astaxanthin in Sweden (currently as AstaReal AB).

1995

Natural astaxanthin dietary supplement "Astaxin" was launched in the market in Sweden.

1999

MicroGaia, Inc. was established in Maui, Hawaii for the production of natural astaxanthin. (The company name was changed to BioReal, Inc. in 2004.)

2000

AstaREAL oil products (pigment extracted from Haematococcus pluvialis algae) entered into the market.
NATUREAL CO., LTD. (former name of AstaReal Co., Ltd.) was established.

2004

Astavita series were launched in the market. (Japan and U.S.)

2008

AstaReal® ACT was launched in the market in Japan. Sales of dietary supplements via medical distribution channel took full-scale business.

2010

AstaReal® was approved for GRAS by US FDA.
Received Best Practices Award 2009 in Asia-Pacific Product Innovation for Ingredients for Dietary Supplements by Frost & Sullivan

2011

Closed down BioReal, Inc. in Maui, Hawaii and consolidated the production of astaxanthin in Sweden.

2012

Unified all astaxanthin brand names. Harmonized the company name to AstaReal globally (AstaReal Co., Ltd. (Japan), AstaReal, Inc. (the U.S.A.), AstaReal AB (Sweden).
AstaReal Technologies, Inc. was established for production of natural astaxanthin in the U.S. and the new factory for scale-up production of natural astaxanthin. Started operation in 2014.

2014

 Astavita, Inc. was established for the sales of finished astaxanthin products in the U.S.

2015

AstaReal Pte. Ltd. was established in Singapore.

2016

Reorganization of Fuji Chemical Group.
AstaReal Holdings Co., Ltd. was established in Japan.
AstaReal Technologies, Inc. and AstaReal, Inc. were integrated under the name of AstaReal, Inc.
AstaReal (Australia) Pty Ltd was established.
AstaReal (India) Private Limited was established.