Fuji Chemical Integrated Astaxanthin business under "AstaReal"
“Alone we can do so little; together we can do so much.”
From April 1st 2012, Fuji Chemical Industry, Japan integrated its ASTAXANTHIN global brands under one single name: AstaReal.
“Breakthrough Anti-Aging Solutions since 1994”
Since 1994, AstaReal has been a committed leader in astaxanthin clinical research and development of unique and safe applications for functional food and dietary supplements.
Consolidating resources among our subsidiaries in Sweden and USA will further strengthen our clinical research, R&D achievements and health promotion activities to better deliver breakthrough anti-aging solutions to consumers and health professionals worldwide.
Our Way to Envision Life: “Be you, Just healthier”
Growing healthy and strong is the way we envision life! Be you is the “ebullient spirit of living” that resides in all of us! Growing Just healthier will help to keep that spirit burning, just like a candle’s flame that keeps shining with same intensity until the very end!
For this reason, we believe that astaxanthin is the finest way to prevent premature signs of aging and progression of degenerative diseases. Our motto is: Eat well, sleep well, laugh more, love more and don’t forget to take astaxanthin!
Fuji gets green light from FDA for 12mg/day dosage for AstaREAL astaxanthin
Fuji gets green light from FDA for 12mg/day dosage for AstaREAL astaxanthin
Fuji Health Science has received a no objections letter from the US Food and Frug Administration (FDA) responding to its new dietary ingredient (NDI) notification to up the permitted daily dosage of its AstaREAL branded astaxanthin to 12mg/day.
New Review support the effect of astaxanthin for muscle endurance
Oxidative stress has harmful effects on muscle health causing muscle pain, weakness and fatigue. Astaxanthin is a strong antioxidant which by reducing oxidative stress will support muscle function.
A recent published review is describing the research on astaxanthin for muscle endurance. Results from human and model studies have shown that astaxanthin increases muscle endurance, lowers lactic acid and might prevent muscle atrophy in aging. The effects of astaxanthin on muscle are explained by its ability to protect membranes from oxidation and thereby enhance mitochondrial function and reduce inflammation and muscle damage.
To read the whole article: Astaxanthin boosts muscle endurance
AstaREAL Supplementation Boosts Life-Style Changers Efforts
Recent studies show that Astaxanthin Boosts Good Cholesterol HDL up to 15% and Fat-Metabolism up to 25% with significant Increase as early as 2 weeks.
Fuji Announces Strategic Production Realignment for Astaxanthin
Toyama, Japan, January 11, 2011 - Fuji Chemical Industry Co., Ltd. has announced the strategic realignment of its natural astaxanthin production by shifting the commercial cultivation of Haematococcus pluvialis from its Hawaiian facility to its Swedish facility. The driving force behind this decision was the opportunity Fuji could provide to the market through better product uniformity, operational efficiency and ease of expansion.
Although both facilities operated fully enclosed bio-systems each equally producing the highest levels of astaxanthin in the world, the two technologies were different. Consolidating operations into one of the two technologies would avoid duplication of effort and achieve operational efficiency. One of the reasons the Swedish facility was chosen as the surviving technology was because of its ease of expansion. It is modular and can be expanded rapidly to accommodate the continued growth of the natural astaxanthin market.
Although the Hawaiian facility will no longer produce commercially, Fuji is considering it as the possible location for continued algal development. Prior to the decision to phase out and change the role of the Hawaiian facility, the Swedish facility had undergone an expansion while yet another expansion is currently planned.
The Swedish facility began operation in 1994 as AstaCarotene and was the first facility in the world to produce commercial natural astaxanthin from the microalgae Haematococcus pluvialis. The Swedish operation is ISO9001: 2008, HACCP and because it is a fully enclosed system within a clean room environment it is truly a monoculture system with the lowest risk for foreign algal contamination of any other astaxanthin producer.
Mitsunori Nishida, president and CEO of Fuji Chemical said, "Fuji's commitment to the production and sale of natural astaxanthin is long term and our goal is to achieve excellence. We have sponsored 49 published astaxanthin research studies to date which demonstrates this commitment in establishing the astaxanthin market."
The Fuji AstaREAL® brand retains the largest market share globally of natural astaxanthin for human consumption.